Below is an essay on subway from anti essays, your source for research papers, essays, and term paper examples subway’s marketing plan mktg 4325 eleshia chenier professor swaidan table of contents. Essay subway marketing plan subway marketing plan 1 executive summary: subway (restaurants) is an american fast-food franchise owned by doctor’s associates, inc subway was founded by peter buck and fred deluca, with its first restaurant being set up in bridgeport, us in 1965. In this marketing plan i am going to discuss and explain what are the subway existing strengths, weaknesses,opportunities, threats,their marketing strategies, marketing mix , branding strategies and their recent and future changes which are effect their marketing success as a company. Abstract riina liutu subway market research, 114 pages, 7 appendices saimaa university of applied sciences, lappeenranta. Subway®’s store decor has been outdated and this affects the attraction of new consumers, those who are unaware of subway® decor is one of the most important factors of a store as it is the first feature that attracts customers to your store.
In 2011, subway became the top fast-food franchise chain when it reached 33,000 restaurants worldwide and the company is currently on track to hit 34,000 units very soon. The idea to build a restaurant in a subway is an excellent plan for several reasons subways are often located in large cities, which allows for a large base of demand (metropolitan transportation authority, nd. A business plan for an it start-up the company is an ites startup that makes apps and websites for third party the business aims at targeting the lesser exploited markets of grocery stores, schools and medical stores.
This paper presents a marketing potential analysis for a new subway location the paper looks at a number of factors including location, demographics, income, population trends and socio-economic trends. Subway ravintolaa, mutta kaikki vedettiin pois markkinoilta lähes samaan aikaan 2000-luvulla subway-ravintoloita alkoi kuitenkin taas ilmestyä tanskan markkinoille ja tällä hetkellä ravintoloita on jo kahdeksan. Marketing plan for subway restaurant essays and term papers we will write a custom essay sample on marketing plan for subway restaurant essays and term papers for only $1390/page order now. The marketing plan delivers the various strategies that all technology computer will use to enhance competitive market advantages the paper discusses the company mission statement and the strategies.
Marketing plan for subway restaurant essays and term papers there are three ways of controlling inflation in an economy: fiscal policies: fiscal policies are effective in increasing the leakage rates from the circular income flow, thereby rejecting all further additions into this particular flow of income. Essay on marketing: franchising and subway in 2011, subway became the top fast-food franchise chain when it reached 33,000 restaurants worldwide and the company is currently on track to hit 34,000 units very soon. Subway marketing plan 1 executive summary: subway (restaurants) is an american fast-food franchise owned by doctor’s associates, inc subway was founded by peter buck and fred deluca, with its first restaurant being set up in bridgeport, us in 1965.
Subway's marketing program addresses health, fresh, custom-made sandwiches expectations of consumers through a number of approaches the subway concept of serving fresh made sandwiches on fresh baked bread, made right in front of customers, the way they like it has proven to be a winning marketing strategy in europe. Strategic plan for chipotle mexican grill introduction since its creation in 1993, chipotle has become somewhat of a phenomenon within the realm of the restaurant industry. Subway doesn’t own any restaurants itself so it experiences less risk and can focus its efforts on marketing and growing the franchise low startup costs one of the reasons behind such a high growth rate of subway stores is the low startup costs. • subway always focuses their marketing strategies to penetrate the markets which they are already operating they have one operating department, it is franchise sales, this group is dedicated to finding those individuals who has quality of the entrepreneurial spirit required to open a subway franchise of their own.
The four p's of marketing are merely a means to an end, which is to create a marketing plan that has the highest possibility of success within a target market a target market is the key to applying the four p's of marketing, because each target market will have their own tastes and preferences, and the four p's thus will change based upon. Subway analysis of strategy, marketing and competition print reference this disclaimer: in this essay i will be generating my argument that subway is an example of innovation in action through its products, processes and growth valpak has proven to be a long-term viable and compelling part of the market smart marketing plan for. Subway restaurant marketing analysis and research part a 10 elements of the marketing mix 101 product subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic bmt, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which. Product in the marketing mix of subway the main product in the menu of a subway restaurant is the submarine sandwich besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps there are 6-8 different sauces, 6 bread types and different vegetarian and non vegetarian options to choose from to make your own sub sandwich.
Read this essay on subway come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your classes and more only at termpaperwarehousecom. Tell us in detail how you plan on attaining these goals 5) provide a summary of your marketing plans for your subway business using a calendar, draw up a marketing schedule and budget for the first six (6) months of the operation. Subway sandwich, business marketing essay sample subway targets consumers ranging from 18 – 45 years old, where business workers are their main consumers subway has been targeting mostly foreigners when it was started in 2003.